If You Build It, They Will Come, Right?

 Nope. Get a system to promote and amplify your content, get traffic, and build your list.

One of the most commonly overlooked parts of marketing is Promotion. Wait, marketing? I just write a blog.

Yes, but you want people to find it and come read it, right? Much like a business, that requires Promotion.

The thing about Promotion is that it can be hard work if you don’t have a system in place. I’ll share the new version of my Blogging Workflow and Content Promotion tools and discuss how it applies to  attendees.

Vote for this session, and I’ll see you in May.

About: Nando Cabán-Méndez

A designer and entrepreneur for more than fifteen years, Nando combines his experiences to help entrepreneurs, micro, and small business owners successfully market online. He is regularly featured in chamber of commerce events, and is regularly published in Seth Godin’s online magazine UpMarket. In his spare time, you can find him riding a bicycle, preferably in one of Austin’s many mountain biking trails.



2 Responses to If You Build It, They Will Come, Right?

  1. Oh my. Two years ago, I drove from Far West Texas to NYC to be part of Seth’s 1st Linchpin Sessions.My goal for WordCamp Austin is to get closer to blogging about that life changing and action packed three week journey. And how it changed the course of my life. Save me a seat Nando.

  2. Matt Lowe says:

    In my opinion, this is where many bloggers fall short. They fail to view what they’re doing as an actual business.

    That being said. I so wish I were there right now. I’ve heard great things. Oh well, there’s always next year I suppose. Big props to everyone working to put this together!